OSRAM – The Five Components of an Effective Presentation – Part 1 of 5 – The Objective

How do you give an Effective Presentation? What makes the difference between an average presentation and an effective presentation? This is Part 1 of 5 in a series of articles.

There are five main components of an effective business presentation. The acronym OSRAM should help you to remember them and help you to light up your audience. The five components are:

  • The Objective
  • The Speaker
  • The Room
  • The Audience
  • The Message

You should consider each of these components in turn to maximize the effectiveness of your presentation. Neglecting any individual component can ruin an otherwise successful presentation. Put them together correctly and you will turn on a light in people’s heads; brighten up their lives; get your audience to see and understand things, about which they were previously in the dark.

This series of articles looks at each of these components in turn and discover what needs to be done to ensure the success of that component.

The Objective

What do you want the audience to do as a result of your presentation?

To create an effective presentation the first thing you need to decide is what the objective of the presentation is. Sounds simple, doesn’t it?

But there may be more to that simple statement than you first perceive. You could say that for a product presentation the objective is for the audience to learn about the product, but that would be a very poor objective, as there is no action associated with it and no way of measuring how successfully it has been accomplished. The question you should ask yourself is ‘Okay, after my presentation they will know more about our product, but what do I want them to do next?’.

If your answer is ‘I want them to buy it’ then maybe you have gone to the other extreme. This objective may be fine if you work on a market stall and sell a vegetable chopper that cuts, slices and dices everything from tomatoes to pineapples. In that case, it may be realistic that after you have presented how easy it is to use and what a lovely job it makes, some people will want to buy one. For a market stall presentation, “selling the product” is a very good and plausible objective, which is measured by the thickness of your wallet at the end of the day.

However, for most business-to-business sales, it is unlikely that the presentation will lead directly to the sale. The sale may happen months later by which time you will have forgotten how well the presentation went.

So what is your objective? And how can you measure your success? The best objectives are SMART objectives.

SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

In the above examples objectives “getting the audience to know more about my products” is not easily measurable or very specific, and buying the product is not very timely.

A reasonable objective, when the presentation is the first real contact that members of the audience have had with your company, may be for 40% to arrange follow up meetings with your sales force.

When you are presenting at a conference on a subject, in which your company specializes, you may measure the success by the number of people who come up to talk to you after you have finished. You can set yourself a target of say 10 people. If only two people want to talk to you afterward, then it may be because your presentation did not stir up enough interest. If over 20 people come to talk you, you will have exceeded your expectations.

As every presentation has an objective it is important that the presentation concludes with a call to action that informs, encourages and directs people to meet your objective. If you want them to arrange a meeting with your sales force, you need to tell them to arrange that meeting and make it as easy as possible for them to do it. Consider having the sales force join you after the presentation so they can talk to their prospective clients, there and then.

With an objective of having people to talk with you after a conference presentation, you need to tell the audience where you will be and that you would welcome the opportunity to discuss any aspect of the subject in more depth, on an individual basis, or answer any more specific questions that your presentation has raised in their minds.

As you can see, by objective, what I am really talking about is what action you want the delegates to take following the presentation.

Of course, yours is not the only objective you need to consider. What are the audience’s objectives likely to be? What do they want to get from your presentation? Understanding your audience and their objectives is the key to an effective presentation and is discussed in the section entitled ‘The Audience’.

Your OSRAM objective should be SMART and remember to use a call to action at the end of you presentation to reinforce your objective.

The Present – 7 Ways to Get There

How many times a day…or should I say a minute…are you actually planning ahead to some distant place in your future? Do you even have a clue? Has this habit of living in your head become so rote that you have no idea of how to even broach this question? With all of the worldly demands that we have weighing on our shoulders, it’s a wonder that people ever access the present moment at all. Or is it?

I actually caught myself doing this very thing this morning. While on a beautiful early morning hike (a rarity) with my lovely husband, my oh-so-crafty mind seemed to be on a mission. Actually, it proceeded and succeeded for a few disturbing moments, to bring me up and out of my GLORIOUS present. Let me just tell you, this present moment was quite extraordinary. The air was fresh, (for L.A. can we say miracle?) the woodsy outdoor smells were blissfully intoxicating, a crystal clear blue sky was upon us, a spectacular view of looking down on the entire city had us in awe, no one was else on the trail, my best friend was by my side and we were getting some awesome thigh burning exercise. Yes!

So why in the *%@^ did my mind want to take me out of that feel good place and suddenly have a conversation about, (drum roll please) what we should do for CHRISTMAS?!? Come on, Christmas? Really? It’s early November and all is right in this moment, but my 3 pound chatter brain has other ideas. It wants to transport me out of this divine moment and have me analyze, fret, worry etc…about holiday plans. Jeez, how incredibly ridiculous! Thankfully I became AWARE of this pattern (victory!) and found myself aggressively saying out loud, “I don’t want to be planning right now, I want to enjoy this gorgeous hike. (dangit!)” So instantly I started appreciating all the beautiful things I was enamored with before and magically I became present again. Then I picked up on my husband’s silent thoughts reeling a million miles a minute and I proceeded to get annoyingly hooked in to HIS mind. Wow. If it’s not one mind, it’s another. Enough!

So this is what we’re up against. THIS is our daily work. Our lovely minds are simply doing their jobs of planning, scheming, analyzing etc…and will until the cows come home. However, if we are armed with AWARENESS of when our little friend is pulling it’s number, then it’s a new day and we can take back our true essence of BEING.

So what can we do to stop these mental gymnastics of incessant worrying, planning, comparing and despairing when all we want to do is truly enjoy the Present Moment?

Grab a pen…

1. Take deep full breaths and let your breath anchor your feet to the ground.

2. Notice that subtle internal shift from when you are feeling good to suddenly landing in that busy head space.

3. Stop what you are doing and get out of your head by doing something that brings you JOY.

4. Some possible ways of accessing a state of BEING again are: playing with pets, putting on a favorite CD, doing a little jig, stretching into the yoga position of downward dog, taking a leisurely or a brisk walk, venturing out into nature, giving someone a hug etc…

5. Focus on all of the BLESSINGS in the present moment you are in.

6. Let GRATITUDE saturate your whole body and soul.

7. REPEAT.

Ahhhhh, this magnificent Life of yours.

Isn’t it wonderful?!?

The Perfect Holiday Present – Wine Country Gift Baskets

You will seldom find gifts more exquisite and impressive than beautifully prepared wine country gift baskets. Be it your neighbors, clients, or your partner’s parents-these gift baskets are sure to solicit genuine warmth and appreciation for your efforts and thoughtfulness.

How often do you get to talk to your neighbors? If you’re not that close but still would like to reach out to them, California wine gift baskets will ensure you are clearly remembered and noted by the family. You can choose a few bottles of the red and white variety and set them in a unique and hand painted wine box. Line these boxes with velvet or checkered red fabric as an inexpensive way to add a touch of class to the whole gift.

If you are in the business of making important acquaintances then these gift baskets will prove to be your best money making strategy. A lot of people do not realize the importance of giving the lovely and well thought out gift. Clients and important accounts need to be impressed with your performance but sometimes all they get is a general impression of your work excellence. Give them a little push in the positive direction with the perfect selection of wine and cheese baskets.

Make no mistake, these wine and cheese baskets will go a long way in securing a much elusive business contact. Let’s not forget your boss also. While the clients supply the much needed funding of any business-presidents and managers have the power to directly affect your career. It’s not a matter of bribery or dishonesty; it is simply presenting yourself as the best candidate for the job by making sure you give the best in every aspect of your work, including gifts. Alright, maybe it’s a little bit of apple polishing; but mostly it’s making sure you stand out from everybody else.

How about the family of your significant other? You will need them on your side should you ever decide to take the next serious step in your relationship– giving them beautiful California wine gift baskets will make certain you are on the right track.

If you are not all that familiar with wine selection, it is always a good idea to go for one red and one white wine. If you have to go for one, choose a Chardonnay or a Cabernet Sauvignon. Ask the seller for his input but always make some personal research beforehand.

Choose a carefully crafted wine wicker basket they can reuse after, or a dark wood (synthetic, stained wood is fine) for a classic and graceful look. If it seems appropriate and will fit well in the container, include some pretty glass jars of nuts and dried fruits and nuts to the gift.

Stand out from the norm of giving wine as a generic, thoughtless gift to groups of people. Take care in the presentation and put in a handwritten note of sincere well wishes to the recipient. With charming wine country gift baskets you won’t need to do much more-simple elegance will be the standard of your association.