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The Art of Building Lasting Relationships: A Guide to Effective Key Account Management In today’s fast-paced business landscape, building strong relationships with key clients is crucial for long-term success. Key account management is a strategic approach that focuses on developing and maintaining these relationships to drive revenue growth, improve customer satisfaction, and increase loyalty. In this article, we’ll explore the importance of key account management, its benefits, and provide practical tips on how to implement an effective strategy. What is Key Account Management? Key account management is a business strategy…
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