OSRAM – The Five Components of an Effective Presentation – Part 1 of 5 – The Objective

How do you give an Effective Presentation? What makes the difference between an average presentation and an effective presentation? This is Part 1 of 5 in a series of articles.

There are five main components of an effective business presentation. The acronym OSRAM should help you to remember them and help you to light up your audience. The five components are:

  • The Objective
  • The Speaker
  • The Room
  • The Audience
  • The Message

You should consider each of these components in turn to maximize the effectiveness of your presentation. Neglecting any individual component can ruin an otherwise successful presentation. Put them together correctly and you will turn on a light in people’s heads; brighten up their lives; get your audience to see and understand things, about which they were previously in the dark.

This series of articles looks at each of these components in turn and discover what needs to be done to ensure the success of that component.

The Objective

What do you want the audience to do as a result of your presentation?

To create an effective presentation the first thing you need to decide is what the objective of the presentation is. Sounds simple, doesn’t it?

But there may be more to that simple statement than you first perceive. You could say that for a product presentation the objective is for the audience to learn about the product, but that would be a very poor objective, as there is no action associated with it and no way of measuring how successfully it has been accomplished. The question you should ask yourself is ‘Okay, after my presentation they will know more about our product, but what do I want them to do next?’.

If your answer is ‘I want them to buy it’ then maybe you have gone to the other extreme. This objective may be fine if you work on a market stall and sell a vegetable chopper that cuts, slices and dices everything from tomatoes to pineapples. In that case, it may be realistic that after you have presented how easy it is to use and what a lovely job it makes, some people will want to buy one. For a market stall presentation, “selling the product” is a very good and plausible objective, which is measured by the thickness of your wallet at the end of the day.

However, for most business-to-business sales, it is unlikely that the presentation will lead directly to the sale. The sale may happen months later by which time you will have forgotten how well the presentation went.

So what is your objective? And how can you measure your success? The best objectives are SMART objectives.

SMART stands for:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Timely

In the above examples objectives “getting the audience to know more about my products” is not easily measurable or very specific, and buying the product is not very timely.

A reasonable objective, when the presentation is the first real contact that members of the audience have had with your company, may be for 40% to arrange follow up meetings with your sales force.

When you are presenting at a conference on a subject, in which your company specializes, you may measure the success by the number of people who come up to talk to you after you have finished. You can set yourself a target of say 10 people. If only two people want to talk to you afterward, then it may be because your presentation did not stir up enough interest. If over 20 people come to talk you, you will have exceeded your expectations.

As every presentation has an objective it is important that the presentation concludes with a call to action that informs, encourages and directs people to meet your objective. If you want them to arrange a meeting with your sales force, you need to tell them to arrange that meeting and make it as easy as possible for them to do it. Consider having the sales force join you after the presentation so they can talk to their prospective clients, there and then.

With an objective of having people to talk with you after a conference presentation, you need to tell the audience where you will be and that you would welcome the opportunity to discuss any aspect of the subject in more depth, on an individual basis, or answer any more specific questions that your presentation has raised in their minds.

As you can see, by objective, what I am really talking about is what action you want the delegates to take following the presentation.

Of course, yours is not the only objective you need to consider. What are the audience’s objectives likely to be? What do they want to get from your presentation? Understanding your audience and their objectives is the key to an effective presentation and is discussed in the section entitled ‘The Audience’.

Your OSRAM objective should be SMART and remember to use a call to action at the end of you presentation to reinforce your objective.

Spectacular Content Presentation Tips – How Important Are Presentations?

How Important Are Presentations?

Presentations are highlighted here as being extremely important and irreplaceable in the business world. How much influence do presentations have on people? Do they make or break a career? Are presentations the deciding factor in making a purchase?

What Does the Research Show?

According to Interactive Opinions – Audience Research 2006, people do believe that presentations are powerful.

Let’s look at just how powerful they are.

  • 93% of people polled agree or strongly agree that quality presentation provides a competitive edge.
  • 76.8% agree or strongly agree that presentations influence purchasing decisions. However, they also only rate about 10% of the presentations they have seen as excellent.
  • 91% believe that presentations are very important to your career.

Looking at these statistics, it seems obvious that presentations have the potential to be powerful and persuasive. Those that are willing to invest in improving the design and delivery of presentations are arming themselves with a competitive edge over others.

Modern Presentation Technology

As technology has continued to improve and change the way that business is conducted, it has infiltrated every aspect of the business world. This includes presentations. Today more than ever, the use of online presentations, meeting and conferencing software have become commonplace. These software programs are used by all large corporations and even many small one-man shows. They can be used to reach clients, other branches, stockholders, and associates around the world.

This provides endless opportunities for presenters to reach large and diverse audiences. Because in these circumstances the presenter is often never seen, verbal and visual communications skills become increasingly more important. Presenters that are aware of the strengths and weaknesses of differing approaches and able to adapt to the needs of online audiences will be successful and stand out above the crowds.

It is quite obvious that persuasive presenters control unprecedented importance and influence. Having the ability to pitch an excellent and persuasive presentation will provide you an invaluable asset in almost any career. Being able to influence a group of people in an effortless manner will be job security and put you and your company in high demand, improving sales, cooperation within an organization, and creating an overall positive rapport with associates, clients, and stockholders.

Apply these skills to modern technology and you have a winning combination that anyone would love to have. Performing persuasive presentations to masses over the internet can be profitable on a variety of levels. You will also have a star quality to add to your resume. You can successfully reach and influence customers, associates, and employees on a broad scale. With time being more precious than ever, having an ability to communicate clearly and provide your audience value in a manner that caters to their needs is an asset that no successful company should be without. Decide today that you are going to acquire these skills for yourself or your company and change your presentation style into something awesome.

Business Presentation Courses – Helping You Succeed As a Project Manager

You might wonder why you need to enroll for business presentation courses if you are well versed in the technicalities of your job as a project manager. As a project manager you should have the ability to motivate a group of people to complete a set of tasks, and making business presentations is a great part of this. Unfortunately most people are dumb struck at the prospect of addressing a group of people, and that to in a clear and concise manner. If this is your situation then you will find it very difficult to get people to understand what you expect of them. In addition, you will also find it hard to convince bosses and clients about the progress of the project as well as your expectations unless you can develop your presentation skills.

There are business presentation courses that will enhance your skills regarding how to effectively lead a project. You will learn how to structure your presentations in the correct manner so that they convey all the information that is necessary. There is a correct format to a presentation that includes all information in a structured manner. In addition, you should also learn how to make presentations in a really good manner. You should be able to grab the attention of your audience right at the beginning and retain it till the time you sit down. You will also know how to deal with all sorts of questions from the audience without worrying about making a bad impression about yourself.

You will also gain a lot of confidence in your public speaking abilities once you get the correct input from the best presentation courses. You will no longer be afraid of standing in front of a crowd no matter how senior the audience members are to you. This will help you immensely at your work because you will be able to make teams of very different people work together to achieve a common objective by having the right communication skills.

The other advantage of attending business presentation courses is that your increased confidence will help you grab a variety of business opportunities that come your way. Your personal life will also benefit from this since you will be able to communicate better with all the people in your life. Identify the best possible courses you could attend because they will help you get rid of your fear of making presentations.