Presentations That Sell – Seven Fatal Flaws and How to Fix Them – Part 6

Most business presentations are intended to persuade, inform, motivate or entertain. Some are meant strictly to sell — which means they must persuade, inform, motivate and yes, entertain.

No matter what your purpose is, if you want your audience to sit up and take notice, you’ll need to stop reading a script from from the screen. The reason is simple:reading interferes with the listeners’ ability to connect with you. And it’s that connection that allows you to persuade, inform, motivate and entertain.

If you want your audience to hear what you have to say, they need to focus on you — and that means you must avoid the 6th fatal flaw.

You read your script from the screen.

True, your eleven year old nephew may be a wizard at playing a computer game while listening to rap and doing his homework, but few adults are capable of that sort of cognitive multi-tasking. Our adult brains are selective — paying attention to only one cognitive task at a time. We have learned to focus on a single “thinking track” and tune out everything else.

As soon as you start reading, I stop listening. In fact, I start reading too. But when you read aloud, you read more slowly than I do as I read to myself. I begin to get irritated with the dissonance. My irritation often escalates to annoyance, at which point, I may start looking for mistakes in the text — to prove to myself that my annoyance is well-founded.

If I am a detail person, I may identify lack of parallelism in the lists you have on screen, or find grammatical errors, or points you have missed or muddled. I begin to ask questions that throw you off your flow. I shuffle in my seat and start writing my shopping list.

And that’s not all. The instant you start reading, you stop looking at me. If I look at you, I receive nothing in return and I lose that nice human connection I was hoping to find with you.

Like all potential buyers, I know you are not the only vendor in the marketplace. And when all is said and done, I am looking for a “friend in the business” which means I need to feel a connection with you to find you likeable. If you and I can’t make eye contact, either because your eyes are focused elsewhere or because I am now deeply engrossed in editing your written work, I may begin to feel that I am trapped in an airless room listening to a robot read.

Presentation is a performance. That doesn’t mean you are pretending or deceiving or feigning interest. It does mean you are playing a role –the role of friendly, trustworthy advisor. And it’s your job to keep my attention. It’s your job to be likable — because people buy from people they like.

When you insist on reading endless screens of dense and deadly text, I lose interest. I don’t like you and you lose. When your screen highlights a keyword or two, or when it enhances your performance with a clever or creative touch, I am free to focus on you — so I am persuaded, informed, motivated or entertained.

P.S. In the next article, find out more about the fatal flaws you must avoid and profit from it.

Personalised Presents As Wedding Anniversary Gifts

When you go through your options when it comes to wedding anniversary gifts have you taken personalised presents into consideration? Something as special as a marriage deserves special presents. There are no other more special presents than personalised presents because you but your own personal stamp on it by adding exactly what you want on it. May it be wedding photos, honeymoon photos, images special to the married couple or text – one thing is for sure and that us that these personalised presents make ideal wedding anniversary gifts.

If you are buying wedding anniversary gifts for your spouse there are some great personalised presents to choose from. Designer bedding items are probably the most ideal to give your husband or wife as you share your bed together. A personalised duvet cover, pillow cases, bed sheet and photo blanket make a brilliant wedding anniversary gifts set for you and your other half on your anniversary. Make these personalised presents match or use all different images for each item.

Other fantastic wedding anniversary gifts for your loved one is wall art. As a married couple you share your home together so why not add some new interesting wall art pieces to the home interior? Canvas prints, photo wallpaper and photo poster prints can all feature wedding photos or perhaps a more recent photo of the two of you. The canvas prints can be made in different colours, sizes and treatments so you really have a great opportunity here to create both stunning personalised presents as well as interior pieces which the two of you can enjoy a lifetime. Why not turn a wedding photo into a Banksy canvas? Or perhaps a portrait of the two of you into a cartoon-style custom portrait? Anything that celebrates your love will make superb personalised presents.

If you are looking for wedding anniversary gifts for a couple you know, could be your parents or some friends of yours, you could go for matching bags. The make up bag for her and the wash bag for him make an ideal personalised bag gift set for a couple celebrating their wedding anniversary. Use a photo of the groom for her make up bag and a photo of the bride for his wash bag. Wedding anniversary gifts have never looked so elegant or personal as when you use your very own photos for personalised presents. Start personalising for the married couple today!

Golf Presents – What Present To Get A Golfer

If you want to buy a golfer a present, then in this article I’m going to give you a few suggestions that will be helpful in doing that. If you buy a golfer the wrong golf present it could really disappoint them and be a waste of money. To help make sure that doesn’t happen, here are my top suggestions.

Golf Books:

If the golfer you are looking at buying a gift for is keen and wants to improve their game then you should look at getting them a golf book that promises improvement. There are copious amounts of golf books available. A good place to start the search for the perfect book is Amazon. Simply search golf under the books section and read the reviews to find a good golf improvement book.

Present for a lady golfer:

If the person you are buying for is a woman then you could give them a golf gift basket. In the gift basket you could included some golf balls, savory gourmet treats, golf tees, golf socks etc. A good golf ball to give a woman golfer is MC Lady Golf balls. These balls are designed for golfers who find the traditional balls too firm, and MC Lady Golf balls are great for providing optimal performance at lower club speeds.

Personalized Golf Gifts:

One Christmas I received some golf tees as a present. I was not very impressed, BUT when I looked more closely I saw that they had my name on them. That sure turned what I thought was a really bad present into a great one.

You can get many things personalized, and that can quickly turn what may be an average golf present into a great one. It’s amazing what simply putting a person’s name onto something can do for them.

Some ideas for this are:

Personalized ball markers

Personalized golf balls

Personalized tees

Personalized golf bags

So that’s some ideas for golf presents. Don’t underestimate how putting a name on something can turn a very low dollar value gift into a great gift!