Presentations That Sell – Seven Fatal Flaws and How to Fix Them – Part 6

Most business presentations are intended to persuade, inform, motivate or entertain. Some are meant strictly to sell — which means they must persuade, inform, motivate and yes, entertain.

No matter what your purpose is, if you want your audience to sit up and take notice, you’ll need to stop reading a script from from the screen. The reason is simple:reading interferes with the listeners’ ability to connect with you. And it’s that connection that allows you to persuade, inform, motivate and entertain.

If you want your audience to hear what you have to say, they need to focus on you — and that means you must avoid the 6th fatal flaw.

You read your script from the screen.

True, your eleven year old nephew may be a wizard at playing a computer game while listening to rap and doing his homework, but few adults are capable of that sort of cognitive multi-tasking. Our adult brains are selective — paying attention to only one cognitive task at a time. We have learned to focus on a single “thinking track” and tune out everything else.

As soon as you start reading, I stop listening. In fact, I start reading too. But when you read aloud, you read more slowly than I do as I read to myself. I begin to get irritated with the dissonance. My irritation often escalates to annoyance, at which point, I may start looking for mistakes in the text — to prove to myself that my annoyance is well-founded.

If I am a detail person, I may identify lack of parallelism in the lists you have on screen, or find grammatical errors, or points you have missed or muddled. I begin to ask questions that throw you off your flow. I shuffle in my seat and start writing my shopping list.

And that’s not all. The instant you start reading, you stop looking at me. If I look at you, I receive nothing in return and I lose that nice human connection I was hoping to find with you.

Like all potential buyers, I know you are not the only vendor in the marketplace. And when all is said and done, I am looking for a “friend in the business” which means I need to feel a connection with you to find you likeable. If you and I can’t make eye contact, either because your eyes are focused elsewhere or because I am now deeply engrossed in editing your written work, I may begin to feel that I am trapped in an airless room listening to a robot read.

Presentation is a performance. That doesn’t mean you are pretending or deceiving or feigning interest. It does mean you are playing a role –the role of friendly, trustworthy advisor. And it’s your job to keep my attention. It’s your job to be likable — because people buy from people they like.

When you insist on reading endless screens of dense and deadly text, I lose interest. I don’t like you and you lose. When your screen highlights a keyword or two, or when it enhances your performance with a clever or creative touch, I am free to focus on you — so I am persuaded, informed, motivated or entertained.

P.S. In the next article, find out more about the fatal flaws you must avoid and profit from it.

Enhancing the Quality of a Power Point Presentation

A Power Point presentation provides information to a group in an effective way. It is useful in delivering the message with effectiveness and convenience. If a presenter uses it proficiently then the audiences grasps the information with ease. A Power Point presentation displays information on a large screen. A presenter can use sound effects and visual effects like animation for clear demonstration. You are able to hold the attention of the audiences.

With few steps, a presenter can make a Power Point presentation more appealing for the audiences. Power Point program provides the user with a wide array of templates to choose. You can select any template that is appropriate for your topic. You can upload and insert your images or graphics if necessary. However, there are a number of professional looking pictures, graphics and clip-art available for you. A person can also customize the graphics and clip-art by adding colors or trimming them. You can also insert graphs, pie charts and other such forms of presentation with data if the need arises. This can make your point of topic more elaborate and explicit. Graphs and pie charts also give additional information to a viewer. A person can use audio and video effects according to the subject of the topic.

There are various font colors and font types to choose. You can select these font colors and font types as per your theme. A presenter can also deploy flash in his presentation. The flash should not be too gaudy in appearance, as this will distract the audience. It should be attractive, as this will leave a deep impact on the mind of a viewer. There are many tools available in the market that helps a presenter to add flashes to the slide. Another vital point is the use of colors in the presentation. Each slide should have an exquisite shade that matches the theme. All slides should have the same template with the same shade. This will bring uniformity in the appearance of the presentation. For instance, if you want to talk about the sale of oranges in the market then you should have orange color as the primary one in your presentation.
You should make your presentation lively and vibrant. The audiences should enjoy going through your presentation and grasp important pieces of information that you want to communicate.

Organic Gift Baskets – Green Presents For Every Occasion!

One of today’s world wide trends is the use of organic products. People think healthier and care more about the environment today. Another important reason for the increasing interest for organic products is all the side effects of those chemicals included in non organic products. This “organic trend” is also the case with gift baskets. There is a great demand for organic gift baskets nowadays and it is increasing.

Peoples concern about living a healthier life makes an organic gift basket an ideal present to give away. It is a perfect gift for a birthday present, wedding gift, for showing appreciation for a person / an event or really any other occasion of celebration. Sending them has also been popular lately and is increasing immensely.

There are many different kinds of organic gift baskets on the market today. One of the most popular is of course those that include food. The verities of them are great and they come in all kinds of combinations. Organic fruits, nuts, cheese, chocolate are often included.

Organic gift baskets containing spa products is a very popular present with often very high quality and that green, natural little extra. These organic spa gift baskets often consist of natural oils, moisturizing soaps, body lotions, bath creams, massage tools and other relaxation and cleansing products.

Buying these popular “trend gifts” is of course easiest done through the Internet. There are many sites offering all the different kinds. Some sites also offer a personalized message that you can edit to convey your wishes, making it an even more perfect gift to give away.